DoubleYou Madrid

Netflix — La última chica del cable

In 1988 we said goodbye to the last manual telephone exchange in Spain. The woman in charge of this switchboard and making the last call was Magdalena Martín. It was a historic day and a great party was held, but Magdalena, the last cable girl, not only did not receive any recognition, but she was not invited to the party and also lost her job.

30 years later we gave her the recognition she didn't have by recreating that great party to which she was never invited and returning the last manual switchboard in our country.


awards

INSPIRATIONAL IAB

Bronze Branded Content 2021

credits

Year: 2020
Client: Netflix
Advertising Agency: DoubleYou Madrid
Creative Director: Luis Di Lascio & Patri Pérez
Creative Team: Cris Calabuig & Eduardo Santos
Creative Copywriters: Eduardo Santos & Lidia Dosil
Art Director: Cris Calabuig & Umá De Oliveira
Account: Nuria Andrés & Sara Díaz
Production Company: La Joya

Anterior
Anterior

el pupitre gitano - fsg

Siguiente
Siguiente

mutilación genital femenina - plan internacional