Leo Burnett Madrid
AXA — Victoria 285
In the last 100 years we have achieved many things to ensure that being a woman does not pose any risk. However, the journey remains long, maybe too long.
Meet Victoria and be prepare to be amazed by the ending.
awards
LIA - LONDON INTERNATIONAL AWARDS
Finalist - Creative Use of Data 2024
EL SOL
Gold - Public Relations 2024
CDEC
Bronze - Idea 2024
Work in book - Copywriting 2024
Work in book - Sound and Music 2024
Work in book - Special effects 2024
EUROBEST
Silver - Creative Data 2023
Shortlist - Glass 2023
OJO DE IBEROAMÉRICA
Shortlist - Best Idea Spain 2023
Silver - Film 2023
Silver - Content 2023
Silver - Sustentable 2023
Bronze - Film 2023
Bronze - Audiovisual Production 2023
Shortlist - Digital & Social 2023
INSPIRATIONAL IAB
Silver - Creative Use of Data 2024
MAGAZINES
1st Place Campaign - Control Publicidad · Oct 2023
Shortlist Best Campaign 2023 - Anuncios · 2024
credits
Year: 2023
Client: AXA España
Advertising Agency: Leo Burnett Madrid
Chief Creative Officer: Gastón Guetmonovitch
Executive Creative Director: Juan Frías
Head of Art: Juan Frías
Creative Director: Carlos Mañas
Creative Copywriters: Eduardo Santos y Yolanda Álvarez
Art Director: Alba Garcia y Víctor Fariña
Account: María Ferrández & Alejandra Alvear
Production Company: ROMA
Director: Claudia Costafreda
Sound: The Lobby